This Issue's TLDR...

• Amazon Creative Studio is...getting kinda good
• Prime Day dates...leaked?
• The only things that matter in business (if you want to win)

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Confession time:

I was dismissive of Amazon Ads' Creative Studio in the beginning.

Amazon first demo'd it at Amazon Accelerate 2024, and I remember sitting in the audience and chuckling to myself.

The use cases that Amazon shared on stage were far too removed from what the average seller needs.

And, the outputs they demo'd felt...staged.

Sure enough, when I got beta access and started testing, I was under-whelmed.

So I quickly moved on.

Until Amazon Accelerate 2025, when Amazon, again, proudly paraded the capabilities of Creative Studio to brands and sellers.

Again, after the show, I stress-tested it.

It was better, but, at the same time, the GenAI advancements happening with ChatGPT and Gemini led me to ignore it.

Something has quietly happened over the first 2 months of 2026 though...

Amazon has shipped A LOT of new features (useful ones, too!) and:

1. Added a Chat interface;
2. Deeply integrated it with catalog data; and
3. Elected NOT to throttle usage with any sort of rate or token limits.

I've only just jumped back into Creative Studio over the past 2 weeks, but preliminarily, the features that I specifically like are:

1. Quickstart an ASIN Video Ad. This is where the deep integration into Amazon's catalog data really shines through. If you have a well-written, description listing on Amazon, Creative Studio can take all that information and create a video ad. The video ads are a series of motion-enhanced stills, set to music, but they are...pretty good!
2. Cell phone pic -> Image stack generation potential. I think this is the core test of any GenAI tool (for eCommerce sellers). That is, can you take a cell phone picture of a product and easily turn it into an image stack. To that end, I've been stress-testing Creative Studio along those lines. Here's one of those tests :

Starting image:

I used a series of prompts to a) create a main image and b) create secondary images. I've copied a few of them below, for your reference, but my experience is that Creative Studio does well with natural language human instructions and the prompts don't matter too much.

And, here's what the image stack looked like (I'm just showing 4 of the images here because I don't want this email size to get too large):

NOTE: These are the raw outputs from Creative Studio. As you'll read below, what I've found is that the "fit and finishes" are better done in Canva (or Figma, if that's your thing).

What I don't like (right now):

1. It's quite slow. Basic image generation takes 3-5 minutes, which feels like an eternity compared to Nano Banana Pro.
2. The editing tools are limited and difficult to use. I've tried editing in-chat, but it is still a clunky and cumbersome experience that leaves me feeling frustrated. In almost every case, I'm moving over to Canva for final polishing.

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h/t to Daniela Bolzmann for shining a light on these new capabilities

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BEST from LinkedIn

I haven't checked if there's a Polymarket or Kalshi prediction market for this (yet), but if there is...

I'd bet on Ed being right about this.

His seller group, ASGTG, is such a rich nexus of information and presumably there were multiple independent signals that led him to make this post.

Thanks, Ed, for the tip.

PS: The 12th annual ASGTG event is happening in NYC on March 5. Every year, its a must-attend event for Amazon sellers and professionals. Register here.

BEST from X

Two things that I'd add to this list:

6. Speed

Especially if that speed is driven by smart AI integration.

The companies that can turn weeks of human work into hours (or minutes!) using custom models, agentic workflows, and real-time fine-tuning wins the next decade.

7. Magnetism

I'm not talking about actual magnets.

I'm talking about founders and leaders that can become "cults of personality" that inspire people to join them in their mission, or inspire customers to become part of the tribe.

Some current examples: Alex Hormozi (Acquisition.com), Sean Riley (DUDE Wipes)

Sean Frank @Seanfrank Only 5 things matter in business if you want to win. You don’t need all 5, but you can’t win if you have zero. 1- product distribution. Whoever has the most access to the consumer, will win more consumers. 2- access to capital. Ever play poker agains a big chip stack? They can 4:39 AM • Jan 10, 2026 23 Retweets 291 Likes Read 22 replies

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BEST from YouTube

If you feel like you're falling behind in your understanding and adoption of Claude Cowork and/or Claude Code...

First of all, join the club.

And second, go watch this 45min video.

I'm steering you here, rather than the 100s of other videos that have been published, because Michal approaches this from the perspective of an Amazon seller/operator.

Which is all of us here at Best@Amazon.

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