I'm a former Amazon marketplace leader and current 8-figure seller. I write about advanced strategies and tactics for Amazon brands, that you won't read about anywhere else. Not for beginners.
ā¼ļø A Simple, But Effective, Main Image Hack
This Issue's TLDR...
š Did someone forward you this newsletter? First of all, give them a crisp high five when you see them. Second, head over here to subscribe and read past issues. ā
Question... What's different about these two main images for Brainista's Yerba Magic tea? (I'll give you a few seconds. Don't scroll ahead and peek.) ... ... ... If your answer is that Image B simply has larger font/text than Image A, then you'd be correct. Now, which of these images performed better in a PickFu poll? (I'll give you a few seconds. Don't scroll ahead and peek.) ... ... ... ā Image B -- with the larger text -- outperformed Image A by a significant margin. And, here's the kicker...I was able to replicate this result. Over and over and over again. Of course, I had a hypothesis that this would be the case. Not because of some weird prescience or expert instinct. But, because...there's a large body of academic research (here's one) that has consistently found that... BIGGER IS BETTER. So, that's your click-through rate hack/takeaway here. When in doubt, just make it BIGGER. ā BEST from LinkedInWhile we're on the topic of simple, but effective, main image hacks, here's a great post from Brandon Fishman, CEO of VitaCup, on matching your digital merchandising to customer search queries. As I've tested this myself, what I've (interestingly) found is...
I have a hypothesis on why that is, but I've spare you of that for now. Anyway, here's Brandon's post: BEST from XI haven't tested this with Amazon images, but I'm going to. I'll share the results in a future newsletter. Part of me hopes that this *doesn't* work because, again, it's embarrassingly simple.
ā
šØ NEW RESOURCE ALERT šØ My friends over at AIA Assets just launched a marketplace for "shell" accounts on Amazon (both Vendor and Seller). If you don't know what this is, well, you shouldn't be buying. If you do know what this is, well, I wouldn't really call this "Entrepreneurship Through Acquisition" because you're not buying a cash-flowing business. But, it could end up serving you in your entrepreneurial endeavors, so, I'll include it in this section. There are lots of reasons to be in the market for a "shell" account. I've facilitated sales of several of these in the past for buyers, who each had their own unique (strategic!) reasons. If this would be helpful to you, you now have a resource!
|
Best @ Amazon
I'm a former Amazon marketplace leader and current 8-figure seller. I write about advanced strategies and tactics for Amazon brands, that you won't read about anywhere else. Not for beginners.
This Issue's TLDR... The virtual bundle hack that no one knows about (yet) Do you know about the different types of PR? Amazon's ASIN targeting isn't as precise as it looks š Did someone forward you this newsletter? First of all, give them a crisp high five when you see them. Second, head over here to subscribe and read past issues. NOTE: Apparently, Gmail doesn't like Vimeo embeds anymore, so today's email went to many of your junk folders. My apologies. I've replaced the embed with a good...
This Issue's TLDR... A new answer, to an old question Maybe, you don't need Amazon software? The 3x3x3 Model š Did someone forward you this newsletter? First of all, give them a crisp high five when you see them. Second, head over here to subscribe and read past issues. * PROGRAMMING NOTE: Best@Amazon issues are going to be shorter and more sporadic over the next 4-5 weeks. Blame it on a deal that I'm closing on, and summer vacation for the kiddos. We'll be back to longer form newsletters...
This Issue's TLDR... How to turn your unsellable FBA inventory into $$ Have you heard of Strategic 1P A simple explanation of working capital š Did someone forward you this newsletter? First of all, give them a crisp high five when you see them. Second, head over here to subscribe and read past issues. * PROGRAMMING NOTE: Best@Amazon issues are going to be shorter and more sporadic over the next 4-5 weeks. Blame it on a deal that I'm closing on, and summer vacation for the kiddos. We'll be...