This Issue's TLDR...

• BIGGER IS BETTER
• Speak in the language of your customers
• How to buy Amazon shell accounts

👉 Did someone forward you this newsletter? First of all, give them a crisp high five when you see them. Second, head over here to subscribe and read past issues.

SPONSOR TrueOps Why are you paying more than a 10% commission to your FBA reimbursements provider? Especially now that Amazon only reimburses based on manufacturing costs. Seriously, I want to know. Are you sticking with your provider because they claim to recover more $? Are you sticking with your provider because some well-known "Amazon expert" (that might not even sell on Amazon anymore) is always recommending that provider? Look, man, you do you. But, for me, I'm going to pocket the extra cash from only paying 10% vs 25%. Pay Just 10% with TrueOps Today

Question...

What's different about these two main images for Brainista's Yerba Magic tea?

(I'll give you a few seconds. Don't scroll ahead and peek.)

...

...

...

If your answer is that Image B simply has larger font/text than Image A, then you'd be correct.

Now, which of these images performed better in a PickFu poll?

(I'll give you a few seconds. Don't scroll ahead and peek.)

...

...

...

Image B -- with the larger text -- outperformed Image A by a significant margin.

And, here's the kicker...I was able to replicate this result. Over and over and over again.

Of course, I had a hypothesis that this would be the case.

Not because of some weird prescience or expert instinct. But, because...there's a large body of academic research (here's one) that has consistently found that...

BIGGER IS BETTER.

So, that's your click-through rate hack/takeaway here.

When in doubt, just make it BIGGER.

FRIENDS OF B@A Forceget It feels like I've been recommending Forceget to people almost every day lately. They've been a crucial supply chain partner in this time of tariff chaos. Among other things, they offer super competitive China>US shipping (1.60$ / kg door to door DDP China to West Coast, 1.90$ / kg door to door DDP China to East Coast) and various free services to find savings for you in your supply chain. Grab some time with them to talk supply chain. I promise you won't regret it. Meet with Forceget

BEST from LinkedIn

While we're on the topic of simple, but effective, main image hacks, here's a great post from Brandon Fishman, CEO of VitaCup, on matching your digital merchandising to customer search queries.

As I've tested this myself, what I've (interestingly) found is...

• The "search term enhanced" images don't always outperform in split testing on a market research platform (e.g., PickFu, Intellivy, ProductPinion).
• They *do* however outperform on Amazon.

I have a hypothesis on why that is, but I've spare you of that for now.

Anyway, here's Brandon's post:

BEST from X

I haven't tested this with Amazon images, but I'm going to. I'll share the results in a future newsletter.

Part of me hopes that this *doesn't* work because, again, it's embarrassingly simple.

Sarah 🦕 @SarahLevinger Been in marketing for (almost) 17 years...how am I just now hearing about this?? 🤯 According to science, adding arrows → to your ad will increase the time people spend on your ad...even if they don't point to anything at all! WHY THIS HAPPENS 𝗬𝗼𝘂𝗿 𝗯𝗿𝗮𝗶𝗻 10:0 AM • May 7, 2025 38 Retweets 633 Likes Read 32 replies

​

🚨 NEW RESOURCE ALERT 🚨

My friends over at AIA Assets just launched a marketplace for "shell" accounts on Amazon (both Vendor and Seller).

If you don't know what this is, well, you shouldn't be buying.

If you do know what this is, well, I wouldn't really call this "Entrepreneurship Through Acquisition" because you're not buying a cash-flowing business.

But, it could end up serving you in your entrepreneurial endeavors, so, I'll include it in this section.

There are lots of reasons to be in the market for a "shell" account. I've facilitated sales of several of these in the past for buyers, who each had their own unique (strategic!) reasons.

If this would be helpful to you, you now have a resource!

​​​