This Issue's TLDR...

• The virtual bundle hack that no one knows about (yet)
• Do you know about the different types of PR?
• Amazon's ASIN targeting isn't as precise as it looks

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NOTE: Apparently, Gmail doesn't like Vimeo embeds anymore, so today's email went to many of your junk folders. My apologies. I've replaced the embed with a good old fashioned Youtube link.

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In case you don't follow U.S. politics and financial markets, the big news of the past week is that Trump fired one of the Federal Reserve Governors and plans to replace her with someone more inclined to make the Federal Reserve's money printer go brrr

(That is, someone that will vote to lower interest rates)

Maybe you like that, maybe you don't. Maybe that benefits you, maybe it doesn't.

I don't know.

But I do know...that's an uncontrollable and we'll all need to figure out a way to survive (and thrive!) either way.

So, as I always say: Control the controllables.

Why am I talking about money printers and controllables, though?

Well, over the past couple of months, I've found a money printer of sorts for my Amazon business.

And, regular Best@Amazon readers already know about it!

A few weeks back, I wrote about Flowin.ai, and how it has streamlined, simplified, and shortened the way my agency builds and optimizes listing copy.

Well, in getting to know the founders of Flowin.ai, I learned of another super cool (and lucrative) use case:

Building virtual bundles quickly and scalably!

This is one of those features that is better demonstrated than explained, so I had the Flowin.ai founders record a brief demo video.

Here it is:

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Bottom line...

If you're looking to effortlessly expand your catalog and print money through large amounts of virtual bundles, give Flowin a shot. I promise you won't regret it.

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PS: I worked out a special deal with the Flowin.ai founders for any Best@Amazon readers that want to take it for a test drive. Just sign up and use promo code "BESTAMAZON" for 10% off.

BEST from the Group Chats

Back in the day, advertising pioneer John Wanamaker famously said:

That was maybe true back in the day.

But, in the current world of retail media, we're all pretty spoiled: We know (almost) exactly what ad spend is wasted.

For PR though, it's a different story.

It feels like we're still stuck in the Wanamaker days.

Which is probably why most startup FMCG and Amazon native brands eschew any sort of PR marketing.

Maybe we all shouldn't be that reflexive though?

In the past week, I learned a bit about PR from an early Thrasio team member and, I thought it worth sharing:

I used to be part of the team that built these partnerships at Thrasio so depending on if you’re a big brand or a small brand, you may not easily be able to get in the door at publishers. The three main types of PR that matter for Amazon sellers are paid media buyers like BrainJolt and lovetoknow which our social paid media or Wickfire/Exon, who are primarily paid search buyers.

Outside of that, there’s the deal partners such as fat kid deals, dealnews, dealcatcher, etc.

And then the big dogs, which are the editorial partners such as BuzzFeed Hearst, DotdashMeredith, etc., who carry a lot of the domain authority and can be massive unlocks.

I’d be happy to provide more knowledge on this for anyone interested. I definitely have some strong opinions on whether or not it’s worth the time for most brands. Same thing with Levanta if you’re a small fish and your brand isn’t established or it’s not in a high search volume niche then it’s really not worth the time But if you are an established brand that has a lot of reviews/search volume then affiliate is good.

I would be cautious of agencies in the space. When I worked for one of the top Amazon sellers that had a big catalogue, we just did it all in house with one FTE and a VA. Same thing at Thrasio.

Thanks, Dave.

BEST from X

Tom used to work at Amazon.

On the Amazon Ads team.

So, he knows things.

Do with that information what you will.

Tom Ly @tomlyamazon Amazon’s ASIN targeting isn’t as precise as it looks. When you target a competitor’s ASIN, Amazon’s machine learning maps it to broader relevance signals, not just that product’s PDP. Your ad can: • Appear on that ASIN’s page • Show in Top-of-Search or Rest-of-Search for 7:41 AM • Aug 15, 2025 1 Retweets 2 Likes Read 2 replies

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A little light-hearted fun for your ETA content this week:

Bearded Egg FBA 🛠️ @guyfosel Who wants to buy an Amazon automation business with me, just to burn it down? 3:49 PM • Aug 27, 2025 0 Retweets 4 Likes Read 2 replies

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