This Issue's TLDR...

• How to benchmark your CTR against your competitors
• 5 rules for VIRAL packaging
• A way to automate daily Amazon disbursements?

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I'm going to start here:

Michael Patrón @michaelpatron0 I know this idea is crazy but what if Amazon has a simple report that allows me to view CTR of an ASIN? lol. Yes you can piece together data but how TF is there not a focused report for this? 5:12 PM • Apr 29, 2026 0 Retweets 10 Likes Read 4 replies

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So, two things:

1. I fully agree with this Hot Take. Despite the improvements(?) Amazon has made to Seller Central and the (widely celebrated?) new analytics features, the reality is that core metrics that are actually useful to sellers are either (a) cumbersome to piece together or (b) hidden behind non-industry standard terms (e.g., instead of "Conversion Rate", Amazon uses "Unit Session Percentage" and "Order Session Percentage"). Amazon could do better here.
2. There's a great (and FREE!) third-party tool to quickly compare CTR between your products vs your competitors. Yes, it's a third-party tool, so it's estimates rather than actuals. But, it's a common-basis measurement, so directionally, you can see where your products are over-performing or under-performing.

The tool that I'm referring to, by the way, is called Digital Shelf, by Pattern. (Yes, the Pattern that is the #1 3P seller on Amazon)

It's pretty user-friendly and self-explanatory, but if you have questions on how to use it, I'm on the other side of this email.

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BEST from LinkedIn

Great post here from Pixii founder, Monte Desai, on how to use packaging to stand out in SERP (and on retail shelves!).

If you're in the early stages of building a brand, you're better served spending time on this, than trivial matters like, e.g., your brand name.

Or, if you're planning a re-design, use this as a reference.

Thanks, Monte!

PS: For packaging ideation, I love Packhelp.

BEST from X

Last week, I wrote about how DD+7 is both squeezing sellers' cash flow and being rolled out in a perplexing and non-uniform way.

Outside of employing cash flow hacks -- like the ones that I shared last week -- sellers are also navigating this new world by, simply, requesting daily disbursements.

But, problem is...it's a manual process.

Well, it was a manual process. Until a guy on X coded a Chrome extension that automatically requests disbursements.

Now, some people on X have (correctly?) pointed out that this tool would violate Amazon's new agent policy.

And, maybe it would.

I'm not going to parse that issue here, nor does my opinion even matter because, as we all know, Amazon is judge, jury, and executioner.

Rather, I'm sharing this in case it is helpful to some.

Caveat Utilitor.

CJ MEDIA @EcomCJ I spent 1 hour & made the first automatic Amazon disbursement extension for US marketplace sellers - FREE, Open Source. Install, setup, run manually 1x & it handles the rest. If anyone wants to pay me $50/mo you're more than welcome to! <3 $cjcarrmedia https://github.com/cjmedia72/amazon-auto-disburse https://twitter.com/CookingCashflow/status/2047706104730108038 Ryan @CookingCashflow I think id pay $50/mo to have some software automatically request my amazon disbursement every 24 hours on the dot someone cook it up lol 2:43 AM • Apr 25, 2026 0 Retweets 19 Likes Read 6 replies

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