This Issue's TLDR...

• What the Builders are Building
• Beware of Structure/Function claims
• Buyer encrypted emails are going away

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Today, I'm highlighting a couple Builders, who are pushing boundaries and advancing the collective capabilities of the Amazon seller community:

1) Brett Bohannon

Brett recently built the first AI-agent-friendly Amazon catalog tool.

What it does:

• 9 built-in catalog health checks (more to come)
• RUFUS bullet point scoring (Amazon's AI shopping assistant framework) - more to come on this as well
• Missing attribute detection (required + conditional fields)
• Title validation, character checks, product type matching
• JSON/CSV export for automation and AI workflows

He also just launched the first open source skills marketplace for Amazon sellers (I really hope this takes off).

Thanks, Brett!

2) Chad Rubin

My good friend Chad Rubin has been in the lab as well.

He realized that most DIY AI agents are confidently wrong.

And, that most sellers don't want to spend 6 months becoming an AI engineer. They want AI that just works.

So, he went to work and built...Profasee Ultra.

It's AI agents designed specifically for Amazon.

Check it out.

FRIENDS OF B@A SmartScout Most of you probably know...I'm a BIG SmartScout fanboi. I use it daily, and I bother Scott Needham and the team there with feature requests every month. EVERY seller and brand should be using it, IMO, and, to that end, I asked the SmartScout team for a special offer for my Best@Amazon audience. This is ONLY available to Best@Amazon readers. And, here's the offer: Free SmartScout trial for 10 days and then 35% off for 3-months You won't find this offer anywhere else. Go ahead and look. Or, just take the offer. Get the "JON SPECIAL" offer

BEST from my Inbox

ICYMI, category-leading electrolyte brand Drink LMNT was named in a class-action lawsuit for deceptive marketing practices. Specifically:

This First Amended Complaint concerns the unlawful, unfair, and deceptive labeling, marketing, distribution and sale of LMNT’s beverage mix and beverage products, including (a) representations that LMNT’s products provide cognitive benefits and (b) representations that the products are "Made in the USA" and/or "Manufactured in the USA," without providing clear and adequate disclosure that they contain foreign ingredients and components, as required by federal and state laws and regulations.

The complaint calls out marketing copy from LMNT that promises nootropic benefits (e.g., "No Brain Fog") as well as misrepresentations of product ingredient origins.

When I read LMNT's marketing copy on Amazon, it reads like it was written by an Amazon SEO expert; NOT an Amazon SEO expert that understands structure/function claims in dietary supplement labeling...which is kind of a big deal.

Let this serve as a lesson...

If you hire an Amazon agency or consultant that claims to know 1) the supplement category and 2) Amazon SEO, if they don't understand structure/function claims, they are creating massive legal exposure for you.

BEST from LinkedIn

So, remember a couple months ago when I wrote about how you can use DSI to drive decision-making? (Of course, you do!)

Well, that methodology was predicated on the unique, but encrypted, buyer emails that Amazon made available in the Amazon Fulfilled Shipments report.

Unfortunately, Amazon just took that away...

But, hey, there's an alternative...

My Real Profit has LTV reports that run entirely on proprietary analytics, completely independent of Amazon's API.

While everyone else just lost visibility into their customers, MRP users still get this. AND, they're expanding the feature set: deeper Subscribe & Save insights, improved LTV visuals, and brand new pages covering cross-purchase behavior, new-to-brand customers, and more.

BEST from X

If all that you're doing to trend-spot is monitoring search volume on Amazon (through first-party Amazon data, or third-party tools), then you're behind the curve.

Trends emerge elsewhere long before they materialize in the form of demand on Amazon.

If you wait until you see Amazon signals, by the time you've identified a supplier, kicked off a production run, shipped the goods to FBA...you're too late.

Here's a good way to spot demand signals, earlier...

Outscaler @Outscaler To find literally all shopify stores scaling with meta ads, do this: 1) go on brandsearch 2) traffic: min 100k 3) 3 month growth: 100% 4) meta ad count: 100+ 5) AI Niches: exclude fashion That's it. Literally all winners and probably your next million $ product or ad https://twitter.com/Outscaler/status/2031148823309869338 Outscaler @Outscaler Desire + giant TAM = 100kdays https://twitter.com/brandsearchco/status/2031148470434697354 3:45 PM • Mar 11, 2026 41 Retweets 528 Likes Read 10 replies

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BEST from YouTube

I'm going to write more about AMC in the coming weeks but, in the mean time, here's a great video from a super smart ads guy (Alexander Swade), on his under-the-radar Youtube channel.

Lots of edge from paying attention to this...

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