This Issue's TLDR...

• Vibe Marketing is HERE
• Easy ways to improve your cash flow cycle
• The ULTIMATE Guide to using AI to make Facebook Ads (Full Step-by-Step Walkthrough)

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No "BEST from Me" this week.

Truth is, I've been IN THE LAB for the last ~36 hours, playing around with ChatGPT 4o's new image generation capabilities.

If you haven't seen or heard about this, here's what I'm referring to.

Alex Cooper @alexgoughcooper Claude for prompting + ChatGPT for static generation is insane. I made all of these entirely with AI. Vibe marketing is HERE. 5:17 AM • Mar 26, 2025 537 Retweets 7804 Likes Read 205 replies

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I think I have the makings of a killer creative workflow involving CustomGPTs > ChatGPT > PredictiveAI.

The outputs look great, but I need to test them more.

Hopefully, I can share this with you all in 2-3 weeks.

Until then, keep on being the BEST.

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BEST from my Inbox

This comes from Ron Shah and Ash Melwani, the DTC geniuses and founders of the supplement brand, Obvi.

They publish an incredible newsletter called Chew on This, which, if you're not subscribed, you should be.

Anyway, they recently penned an issue about cash flow management and, rumor has it that whenever someone other than me talks about cash flow in a newsletter, an angel gets a share in Berkshire Hathaway.

Here's the bit from the newsletter issue that is super actionable:

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The Tools We Use to Extend Our Cash Cycle

Once we started thinking about cash flow cycling, we found several tools that can help DTC brands managing cash and extend payment terms:

1. Plastiq. Plastiq has been one of our cheapest options when it comes to working capital. This platform lets you pay vendors via credit card even when they only accept ACH or other payment methods. Example: For a fee of only $30.22, we were able to float a $25,000 inventory payment:
   • The supplier still received their payment via ACH on the invoice due date
   • Our credit card was charged $25,750.99 by Plastiq
   • We sold the inventory before our credit card payment was due
   • We earned over $500 in credit card rewards 💎
   • The Plastiq fee was written off as a business expense
2. Settle. When we need even more time, we send inventory invoices to Settle. For another 2-5% fee, we can buy another 30-120 days to pay. This is a game-changer when launching new products. It allows us to see if products will sell before we’re on the hook for the full payment. And unlike revenue-based financing, we’re not giving up a percentage of daily sales - we’re just extending payment terms.
3. Facebook Credit Line. Here's a hack most people don't know about: Facebook/Meta offers net-30 terms once you hit certain spending thresholds. We put this to work immediately. Let's say we spent $400K in the month of January on FB. Because we were on net-30 terms, we didn't have to pay this until the end of February. This gave us a 30-day window where ads were driving sales, but we hadn't paid for them yet. We even took this a step further. We'd use Plastiq to pay our Facebook bill with a credit card, extending our terms by another 30 days. That means we'd run ads in January, get billed in February, and not actually have the cash leave our account until March or April. By then, those January ads had generated enough revenue to more than cover their cost.

Let's Recap How Cash Flow Cycling Works 🔄

To sum up our approach:

• Buy product but don't pay right away (negotiate Net-30 terms or better)
• Run advertising but don't pay right away (use Meta's Net-30 billing)
• Start selling inventory before you owe money for it
• Nothing gets paid for 60-90 days from when you actually incur the expense

This creates a virtuous cycle where you're growing using your customers' money rather than your own capital.

BEST from X

I'm not sure I know exactly what Vibe Marketing is, but I'm here for it.

Andrea Bosoni @theandreboso The vibe marketing manifesto 🤟: 1. Use only channels that you enjoy creating content for 2. Celebrate every single small win 3. Take more risks because no one really cares about your failures except you 4. Be bold and don’t just copy what others do 5. Write copy like you’d 9:11 AM • Mar 23, 2025 9 Retweets 95 Likes Read 21 replies

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BEST from YouTube

Me: 🤯🤯

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TLDR:

• Cash flow > Revenue
• Regular price increases > "Someday"
• Quality clients > Quantity
• Pro bookkeeping > DIY
• Self-funded growth > Unnecessary debt

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Connor Abene @ConnorAbene After working with over 100 businesses, I've heard it all. Here are the 5 biggest lies about business growth (that are hurting your bottom line): 7:44 AM • Mar 20, 2025 0 Retweets 40 Likes Read 8 replies

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