This Issue's TLDR...

• How repeat buyers distort your day-to-day numbers
• A useful demand planning tool
• I won an award

👉 Did someone forward you this newsletter? First of all, give them a crisp high five when you see them. Second, head over here to subscribe and read past issues.

And, be sure to read my last issue about 3 super cool (and useful!) tools that can give you an edge in 2026. Or, read my most popular issue ever: 15 Cool Hacks For Your Amazon Business.

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SPONSOR My Real Profit My good friend Demian from My Real Profit is hosting another killer webinar. You see...most CPG brands on Amazon don't realize their sales reports are misleading, and it's costing them profit every single day. So, in this webinar, Demian will be showing you How Repeat Buyers Distort Your Day-to-Day Numbers. ​ Specifically, you'll learn: ⤷ Why blended data breaks your analytics ⤷ How to separate repeat purchases, S&S, and true demand ⤷ The real way to calculate LTV and payback period ⤷ What your daily sales actually mean ⤷ How to see which products your ads really work for ⤷ The structure top CPG brands use to analyze profit & retention ​ Bonus: ⤷ Interactive live Q&A ⤷ Handful of powerful tools and exclusive offers ​ Register Now for this FREE session

If you source from China, you know:

Now is the time to place your orders to meet the Chinese New Year deadlines.

"But, how much should I order?"

Sorry, but I don't know your business, or your data, so I don't have an answer for you.

But, I do have a (free!) tool that might help.

It's from my buddies over a MixShift.

Here's a quick video walk-through:

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If you don't have a pre-existing demand planning model/process, I highly recommend you check out MixShift.

Also, I highly recommend that you use competitor data and Amazon trend tools to supplement your forecasts, especially for new products. I suggest SmartScout and the Category Insights in Amazon's Marketplace Product Guidance.

I do not recommend that you:

• Rely on Seller Central forecasting data (it's better than it used to be, but still...it's Amazon, after all)
• Build your own forecasting model in Excel or Sheets (your time is probably spent elsewhere)
• Fully delegate demand forecasting to AI or software (maintain ownership and oversight of the process)
• Ignore category trends, seasonal factors, and your own capital constraints (if you have capital constraints, by the way, reply to this email; I got a guy)

There's a lot more to proper demand planning than this. But I don't want to write that treatise today, and you don't want to read it.

So, watch the video above and think about what I said. If you need help, I'm happy to refer you to some smart supply chain people.

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FRIENDS OF B@A Keplo If you find your products lagging behind your competition, or the Category Median, in terms of Conversion Rate, your singular focus in Q1 should be to address this. And, my friends over at Keplo can help. (For a super cheap monthly rate that is fully guaranteed to produce results, or you don't pay) ​ FIND OUT MORE

BEST from the Group Chats

Question that came up in one of my Group Chats:

Hey everyone, if you bid on extra storage but don’t use it at all (ie don’t send in the full amount) will you still be charged for it?

Or is it only if you use it then don’t sell through ?

Now, I was 99% sure I knew the answer, but didn't want to dig through Seller Central help pages to confirm.

So, instead, I turned to Kevin King's BDSS Oracle, which has been trained on, in technical terms: a sh!t-ton of Amazon-specific information.

Here's the answer that it gave:

Pretty useful, right?

BEST from my Inbox

Did you hear the Golden Seller Awards news?

I'm the second-best consultant in the Amazon space. Woo!

Now, according to Ricky Bobby:

But, whatever. I'll take it!

Thanks to all of you who voted, and those who didn't.

I know I'm #1 in your hearts.

PS: Apparently there were some major voting "irregularities" that resulted in a certain agency and its various personalities winning something like 90% of all of the categories. The votes were re-counted/adjusted, but there's still...remnants.

BEST from LinkedIn

I'm probably not the first person who has told you this, but...

You need to have an AEO/GEO strategy.

Here's why:

This may seem intimidating, but here's the thing...

The *truly* Top 1% SEO guys (and gals) are already doing this and, most of AEO/GEO, right now, involves getting the basics of SEO right, first.

Yes, there are some "hacky" things that these wizards can do to throw gas on the fire; but you don't build strong AEO/GEO without having a strong SEO foundation. [And you can ignore people that treat AEO/GEO as an end in and of itself; they're just talking their book]

BEST from X

Two things:

1. Any guesses as to which agency/accelerator this is?
2. It's not lost on me that many (all?) of my Best@Amazon readers are some of the sharpest operators and minds in the Amazon game. And, as such, are probably good candidates for this role. If you're looking for an interim role, reach out to Bill

Bill D'Alessandro @BillDA Super interesting opportunity for the right operator: $40M Amazon accelerator / agency finds itself distressed after losing their CEO abruptly. Need someone to step in as interim CEO to right the ship and recruit a new permanent CEO. Are any of my X followers the right person? 8:8 PM • Dec 2, 2025 5 Retweets 32 Likes Read 17 replies

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