This Issue's TLDR...

• BEST and WORST from 2 years of Best@Amazon
• The customer journey is no longer a funnel
• Counterfeit supplements on Amazon

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SPONSOR TrueOps Why are you paying more than a 10% commission to your FBA reimbursements provider? Especially now that Amazon only reimburses based on manufacturing costs. Seriously, I want to know. Are you sticking with your provider because they claim to recover more $? Are you sticking with your provider because some well-known "Amazon expert" (that might not even sell on Amazon anymore) is always recommending that provider? Look, man, you do you. But, for me, I'm going to pocket the extra cash from only paying 10% vs 25%. ​ Pay Just 10% with TrueOps Today

This week marks a cool little milestone...

Best@Amazon celebrates its 2-year anniversary!

I have some BIG news to share in the coming weeks about what Best@Amazon looks like over the next 2 years but, today, we're going to look back.

We're going to look back at some of the BEST and WORST performing newsletter issues, by different metrics.

Reviewing the data here was fascinating. My overall impression was that Best@Amazon readers LOVE train wrecks and actionable tactics (hacks) and HATE making more money.

OK, maybe that last characterization is a bit of a stretch.

But, anyway, without further ado, here's the Best and Worst of Best@Amazon over the last 2 years:

• Best Newsletter Issue, by Open Rate: A Deep Dive Into Thrasio's Bankruptcy Filing (77.1% Open Rate)
• Best Newsletter Issue, by Click Rate: 15 Cool Hacks for Your Amazon Business (15.7% Click Rate)
• Worst Newsletter Issue, by Open Rate: 5 Ways To Unlock More Value From Your Supplier (45.4% Open Rate)
• Worst Newsletter Issue, by Click Rate: Amazon Cash Flow Mastery: Discover 3 Hacks that Top Sellers Use (5.7% Click Rate)
• Newsletter Issue with the Most Email Replies: 60% Of The Time, This Tactic Works Every Time​
• Most Awesome Email Reply: Jon, this is how I feel when I receive your newsletter each week:

Thanks to all of you who have been a part of this.

PS: If you missed any previous issues of Best@Amazon, you can find (most of) them here.

FRIENDS OF B@A Forceget It feels like I've been recommending Forceget to people almost every day lately. They've been a crucial supply chain partner in this time of tariff chaos. Among other things, they offer super competitive China>US shipping (1.60$ / kg door to door DDP China to West Coast, 1.90$ / kg door to door DDP China to East Coast) and various free services to find savings for you in your supply chain. Grab some time with them to talk supply chain. I promise you won't regret it. Meet with Forceget

BEST from LinkedIn

I always take research reports from bulge bracket management consulting firms with a grain of salt, but I nevertheless found this interesting.

BEST from X

This is probably not "news" to most of us in the game, but it's still wild to see how prevalent counterfeit supplements are on Amazon.

Dan Go @FitFounder If you buy supplements off of Amazon, you need to read this: 10:31 AM • May 27, 2025 196 Retweets 1342 Likes Read 64 replies

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BEST from YouTube

This was easily the most fun I've had on a podcast.

Give it a watch or listen if you want a good laugh (or some tariff mitigation strategies!).

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If you plan to get into ETA with a partner, the best thing you can do is plan out your "divorce" before getting started.

Travis Ritter @RitterLawyer Business Marriage Prenuptials: Practicable Optimism Starting a new partnership. Investing in a new deal. Inking a new joint venture. Ever wondered how many business relationships end in divorce? A “fun” fact for you: It’s higher than first-time marriages. According to many 2:29 PM • May 22, 2025 1 Retweets 10 Likes Read 1 replies

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