◼️ We're Celebrating A Milestone Today


This Issue's TLDR...

  • BEST and WORST from 2 years of Best@Amazon
  • The customer journey is no longer a funnel
  • Counterfeit supplements on Amazon

πŸ‘‰ Did someone forward you this newsletter? First of all, give them a crisp high five when you see them. Second, head over here to subscribe and read past issues.

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SPONSOR

TrueOps

Why are you paying more than a 10% commission to your FBA reimbursements provider?

Especially now that Amazon only reimburses based on manufacturing costs.

Seriously, I want to know.

  • Are you sticking with your provider because they claim to recover more $?
  • Are you sticking with your provider because some well-known "Amazon expert" (that might not even sell on Amazon anymore) is always recommending that provider?

Look, man, you do you. But, for me, I'm going to pocket the extra cash from only paying 10% vs 25%.

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BEST From Me

This week marks a cool little milestone...

Best@Amazon celebrates its 2-year anniversary!

I have some BIG news to share in the coming weeks about what Best@Amazon looks like over the next 2 years but, today, we're going to look back.

We're going to look back at some of the BEST and WORST performing newsletter issues, by different metrics.

Reviewing the data here was fascinating. My overall impression was that Best@Amazon readers LOVE train wrecks and actionable tactics (hacks) and HATE making more money.

OK, maybe that last characterization is a bit of a stretch.

But, anyway, without further ado, here's the Best and Worst of Best@Amazon over the last 2 years:

Thanks to all of you who have been a part of this.

PS: If you missed any previous issues of Best@Amazon, you can find (most of) them here.

FRIENDS OF B@A

Forceget

It feels like I've been recommending Forceget to people almost every day lately. They've been a crucial supply chain partner in this time of tariff chaos.

Among other things, they offer super competitive China>US shipping (1.60$ / kg door to door DDP China to West Coast, 1.90$ / kg door to door DDP China to East Coast) and various free services to find savings for you in your supply chain.

Grab some time with them to talk supply chain.

I promise you won't regret it.

BEST from LinkedIn

I always take research reports from bulge bracket management consulting firms with a grain of salt, but I nevertheless found this interesting.

BEST from X

This is probably not "news" to most of us in the game, but it's still wild to see how prevalent counterfeit supplements are on Amazon.

twitter profile avatar
Dan Go
Twitter Logo
@FitFounder
10:31 AM β€’ May 27, 2025
196
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BEST from YouTube

This was easily the most fun I've had on a podcast.

Give it a watch or listen if you want a good laugh (or some tariff mitigation strategies!).

video preview​

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BEST From The World of Entrepreneurship Through Acquisition

If you plan to get into ETA with a partner, the best thing you can do is plan out your "divorce" before getting started.


Best @ Amazon

I'm a former Amazon marketplace leader and current 8-figure seller. I write about advanced strategies and tactics for Amazon brands, that you won't read about anywhere else. Not for beginners.

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