This Issue's TLDR...

• Sales spikes, every time, with this tactic
• A killer new tool for Rufus SEO
• What does Amazon *really* know about you?

👉 Did someone forward you this newsletter? First of all, give them a crisp high five when you see them. Second, head over here to subscribe and read past issues.

​

SPONSOR Stack Influence Send free products to Micro-Influencers using the platform Stack Influence which automates Micro-Influencer collaborations at scale (get thousands of collabs per month) and increase your Amazon growth, generate UGC, and boost up your brand awareness like never before. Top Amazon brands like Magic Spoon, Unilever, and MaryRuth Organics have been able to get to #1 page positioning on Amazon and increase their monthly revenue as high as 13X in as little as 2 months. Pay influencers only with products (stop negotiating fees) Increase external traffic Amazon sales (get to top page rankings) Get full rights image/video UGC (build your brand with authentic content) 100% automated management (don’t lift a finger to get influencer collabs at scale) Don't believe it? Check out the results from the ​Blueland Micro Influencer campaign which generated a 13X ROI scaling up influencers on Amazon. After successfully raising investment on Shark Tank Blueland turned to Stack Influence to boost their Amazon sales and become a top selling listing using Micro Influencer marketing. Increase your Amazon listings ranking for targeted keywords this holiday season! ​ Get 10% OFF signing up in November

"Everything old is new again."

I've uttered that on-stage in speeches, and I repeat it often in my personal life.

There's a lot of different ways of interpreting this Jonathan Swift quote, but the way that I want to focus on today is the idea of DURABILITY.

I'm not talking about durability of hard goods.

I'm talking about durable ideas, durable insights, durable strategies.

Things that sometimes get forgotten, not because they stop being true and/or effective, but because we have short attention spans and are quick to jump to the next shiny object in our line of sight.

I see this "Shiny Object Syndrome" creep up a lot in the eCom world, where there's always interest in the latest and greatest.

Why am I talking about this?

Well, at AMZ Innovate last week, part of my speech involved sharing My One Move.

The tactic that, every time I do it, generates crazy sales spikes for me.

Like this:

Or this:

And here's the thing...

My One Move isn't new. In fact, it's old.

It's old, but forgotten.

It's...Social Media Promo Codes.

If you don't know, SMPCs are one of the older promo types available to sellers in Seller Central.

Probably 10+ years old.

And, definitely overshadowed by all the new promo types that Amazon has released in the past 12-24 months.

But...they work.

They work quite well (when done right).

Just like the same dance move can look different when performed by two people, here's my particular "style" for SMPCs.

Use it!

(But don't share it widely. Let's keep the alpha in this group.)

​

*

PS: My full AMZ Innovate presentation is on the Amazon Private Label Pathway page, along with details on the "hack" that I shared to run continuous deals or force ASIN eligibility for a deal.

FRIENDS OF B@A New Frontier Podcast I joined my good friends Max Sinclair and Jo Lambadjieva on their New Frontier podcast this week to talk about Amazon's new AI tools, whether its still Day 1 at Amazon, and what Amazon sellers need to be doing in 2025 (and beyond) to succeed. Give it a listen over on Spotify or Apple!

BEST from my Inbox

In case you missed it, an email from Scott Needham at SmartScout went out this week, announcing nominees for the Golden Seller Awards, and opening up the voting.

And, would you believe it? Lil' ol' me was nominated for Best Consultant and Must Follow Content.

Thank you, sincerely to the folks that nominated me. It truly validates that time that I put into this newsletter and just generally honing my craft.

And, if you read this newsletter and appreciate my content, head over to the Golden Seller Awards page and give me a vote!

BEST from LinkedIn

Wow.

My new LinkedIn friend, Carter Jensen, caught my attention this week with his new Chrome extension, Dog Walker.

To my knowledge, Dog Walker is the first attempt -- by anyone -- to programmatically collect information from Rufus and draw inferences about SEO in a Rufus-first world.

I'm going to be playing around with Dog Walker a lot in the coming weeks, and will, of course, share any interesting discoveries or tactics that may result.

Thanks, Carter, for this contribution!

BEST from YouTube

My good friend Adam Heist just dropped a killer video diving into the immense (treasure trove?) of data that Amazon has on you, on me, on ALL of its customers.

Others have noted this before, and even gone through the exercise of requesting their personal data from Amazon.

But, unlike others, Adam spent over 6 hours poring over his own data, extracting and sharing the useful bits.

You could see the shock in his face at some of the information that Amazon had on him.

As Adam said:

Anyway, in his next video, he's going to be talking about the implications for advertising on Amazon (which will be a MUST WATCH for me).

You should all go watch, and then follow along.

​

​

All eyes are on the Federal Reserve today, as it announces whether we'll see another interest rate cut (markets are pricing in a 25bps cut).

"Why are you talking about Fed policy and interest rates, Jon? This is a newsletter about Amazon."

Well, because:

1. I also like to write about ETA (see section heading, duh); and
2. Interest rates impact M&A activity -- particularly, the ability to finance deals (see below).

Anyway, I'm hopeful that we'll see the M&A market for eCommerce businesses improve in the next 12-18 months...

(Though, hopefully not *too* soon because, selfishly, I like that it's a Buyer's market)

Clint Fiore 🦬 DM for Biz Deals @ClintFiore Image courtesy Live Oak showing interest rates have reduced SBA borrower power by ~20%. Buyers losing out on deals are trying to compensate for this with offers at ~20% valuation reductions. Buyers getting deals are increasing Equity / Down Payment and Seller Financing terms. 9:28 AM • Jun 26, 2023 5 Retweets 28 Likes Read 8 replies

​

​​​